Q3. What have you learnt from your audience feedback?

To gather audience feedback, I used 'Google Forms' to easily create a questionnaire with a variety of answering options, with open and closed questions to collect both quantitative and qualitative information from 11 people, some fitting my target audience, and some not. This was to gather a variety of opinions, interpretations and thoughts from people, as well as to collect data from my intended audience. 

I collected data from a variety of people, most of them fitting into the target demographic of female teenagers, with 4 of the respondents being male and 7 female, as well as 6 of the respondents aged between 15 and 22, and 5 being over 26. This data is useful to compare the later responses, to see how these types of people felt about, responded to my music video and interpreted it. And in addition to finding out participants' demographics, I asked what kind of music, or musical genre, they usually listened to, to find out their interests and later ask about their thoughts on the video and the genre of the music, as well as whether they thought it fit the genre or not. This question I asked as an open question to allow for the respondents to put as many genres of music as they wanted and not feel or be limited by the genres I had chosen. The most useful answers to this question are the ones which mention indie and rock, as indie-rock is the genre of the music and music video. However, the other responses are useful as well for what they think of the quality of the video, asked in a few later questions 

It was useful to see what the respondents thought the target audience for the video was. All of the respondents picked between 15 and 22, mostly 15 and 18, a young, teenage audience. This shows that the viewers think that the video is suited to a younger audience, which means that the elements used to appeal to a teenage audience were successful.

These questions were to find out how the audience interpreted the story and what stood out to them, using open answer questions to gather more insightful information than a closed and possibly leading set of interpretations for the respondents to pick from.

Stuart Hall said that people interpret texts in different ways, even if one message is portrayed, not one understanding will be reached. This can be applied to my music video as a media text, as while the message of the music video was clear, because of the similar results to this question, the interpretations are slightly different. Some people have interpreted the video in ways I hadn't thought of, this is also why I made this an open answer question. The interpretations are similar across different demographics of people, meaning that the message is clear. Most people understood that the video was about relationships as a basic theme, however some people interpreted the video, more specifically, to be about moving on and loss. 

This question I asked in two parts, what the respondent's found most memorable about the music video and slight elaboration, keeping them open questions to prevent leading answers and letting people write what they felt about the video.

A few people found the visuals memorable, while other people found elements of the narrative memorable. A couple of people found the relatability of an aspect of the narrative memorable, which is useful to know as they are part of the target demographic and shows that they were able to form an emotional connection to the story and the character, which was what was intended by providing elements for the target demographic to relate to and empathise with. A few people added interpretations of the video in this part as well as the last question, such as "symbolises her impatience" and "frustration", meaning that these participants found the themes and messages memorable, suggesting that they found the video interesting enough to find meaning in it. Others found the visuals pleasing to look at, finding them clear and stylish, suggesting that they think the video's quality is memorable.

For this question, I provided a few statements for participants to agree or disagree with to find out what people thought of the story, characters and quality of the music video. Most of the respondents 'strongly agreed' that the song fit the genre of music the song was, of which most people thought was indie, then rock, meaning that there were enough characteristics of the genre of the song to suit the song. Some people were unsure whether it did (yellow), which either suggests that these people are unfamiliar with the genre they picked in the previous question asking to say which genre of music the song fitted, or that they can't find any obvious genre characteristics in the video, which could be positive or negative, and according to Stuart Hall, people will understand media differently.

The results were a bit more mixed for the questions regarding the relatability of the video, which is understandable as a few of the people who completed this questionnaire weren't part of the target audience and may have found it difficult to connect and empathise with the character and her story, this is shown by the fact that the participants related more to the story than the character. But mostly it's positive, which shows that there is some emotional connection to the character and story from the audience, and that the aspects in the video such as using a character similar to the target demographic in a fairly normal situation has worked in creating at least an understandable or relatable music video.

The responses to the statements regarding quality and enjoyment were very positive, with only one person disagreeing that the video kept them interested throughout (green). No one found the video unclear in terms of the narrative, which is also suggested in the previous question asking about messages and themes, so the music video was easy to understand, and most people found the video interesting to watch, likely because of the quality of the product, the visuals and style, which is suggested by the answers to the last question of the survey.

Lastly, I asked the participants to select words out of a list, or add their own if they wanted to, to describe the video the way they felt. This was to collect information about how the viewer feels about the video, as well as whether they think it is a quality product or not, by providing them with a range of both positive and negative words to choose from. On of the most common choices was stylish, which tells me that the participants thought of the video as a quality product, especially as 4 of the respondents said it was professional and 6 people found it interesting. 8 people chose stylish and 8 people also chose youthful, which could also show that the video is well suited to the target audience of teenagers. Overall, the feedback from this part of the survey was mostly positive, with one person picking a negative option 'generic', which could be interpreted to imply that the video is only generic because is displays genre characteristics, or the concept and elements of the music video has been done many times before, but I can't be certain because of the information being quantitative, which is a down side of this method of collecting information. 

One specific response was the perfect target audience for the music video, as they said they were female, between 15 to 18 and liked pop and indie music. In the question asking for the participant to read the statements and say whether she agreed or disagreed with them, she agreed that the video suited the genre of the song, the genre of which she is likely to know about and possibly be more critical of as it's a music genre she said she was interested in. The participant answered that she found the main character and the story relatable, showing that my music video may be suited to the intended audience. She also picked out the word 'relatable' as something which stood out about the video for her, from the list of words provided in a later question. This shows that the video was well received by the intended audience, and that the target audience was able to connect with the main character and the story, probably as well because this person found the story easy to understand and interesting, which would make the story and the character easier to relate to. It was also useful to know how this person interpreted the video, being in the target demographic with music genre interests similar to the genre of my chosen song. Her responses suggest that the target audience is able to understand the basic themes and messages of the video, which they are able to relate to, as well as find memorable and interesting.

Overall, the survey provided useful and interesting insight about my music video and what the audience sees in it. The participants and target demographic responded very positively overall, with different people finding different aspects of it interesting and memorable, such as being able to relate to aspects of the video or finding the visuals pleasing to look at. The responses suggest that the video is successful in catering for the intended audience and the genre of the music. The answers for questions regarding the quality of the product are also very positive, as people found the story clear and easy to understand, as well as professional looking and stylish.