We will be making a music video for the indie pop-rock song 'He Never Shows' by Pom Pom Squad. Our video will combine both elements of narrative and performance.
The lyrics of the song are suggestive of unrequited love and we will try to convey these feelings of longing and disappointment in our narrative, which follows a teenage girl who gets stood up. The protagonist in our narrative receives a text from her boyfriend asking to meet up – she is especially eager to see him because their relationship has recently been conflicted and she is hoping for reconciliation. In her bedroom, where props such as photographs will signify their relationship and suggest that the character is romantic and sentimental, she gets ready to go out. She travels to the location where he suggested that they meet, passing locations which remind her of happier times with him and seeing affectionate couples who she envies. However, after waiting for him, he doesn't turn up; this links to the lyrics, specifically the chorus of the song. We will cross-cut to performance throughout our video, fulfilling a convention of indie rock music videos and creating a sense of authenticity to appeal to the band's audience. We will especially use lots of close-up shots and fast-paced editing in the performance parts of our video to make our video more dynamic.
We are influenced by many music videos of the same genre, which use performance and lip sync to create a sense of authenticity and promote the band's live gigs. This includes bands such as Cherry Glazerr, an indie-rock band, and Pale Honey, an indie band with riot grrrl influences. Cherry Glazerr also has narrative in several of their videos such as 'Nuclear Bomb' and 'White's Not My Color This Evening', which follow similarly young female characters.
