How and why do different genres use performance and lip sync?

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5. Nirvana - Smells Like Teen Spirit 
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7. This song and music video used lip sync and performance to promote their live shows, as live shows are where rock bands can make a lot of money, so including performance in music videos gives people a taster of what the band is like live. Also, for this genre they used performance to emphasise the grungy aspects of the song and make the video look unpolished, like the song is supposed to be to emphasise the rock/grunge genre. Another reason performance and lip sync is used in this music video could be to help the band promote a brand image, which is linked to promoting live performances, this music video is to help the band show they are different from other rock bands, by emphasising the grunge elements with the messy feel to it, the emphasised and messy guitar playing and headbanging help promote their style and also could be promoting their live performances. 

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3. One Direction - What Makes You Beautiful
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5. This music video of the pop genre probably uses lip sync to connect with the audience and the fans more, the chorus of the song is lip synced which could be because the band are trying to aim the message at the audience and connect with them. Lip syncing is conventional of the pop/boy band genre and music videos as they usually do this to connect with their fans and make them feel like they are singing to each individual fan, another convention of boy band music videos is that they usually look at the camera as they lip sync as if they are looking at the audience or individual and reinforces the idea that they use this to connect with fans. Also, this band possibly uses lip sync to promote their live performances, as this band in particular earned a lot of money from live performances. 
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8. Rihanna - Unfaithful 
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10. In this music video lip sync and performance is used more to connect with the audience and the artist's intended fans. This is conventional of the pop genre, as artists of this genre don't really use lip sync to help promote their live performances, or to create a sense of authenticity. They do it because its conventional of the genre as in most pop songs the artists will lip sync, the reason for this is probably to do with connecting with their audience or fans, as to them it will feel like the artist is speaking or singing to them, which is similar to the second song. However, unlike the One Direction song, this music video switches between performance, and narrative which is also conventional of the pop genre.
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Possible Songs

This song has a clear beat all the way through, which will mean that when making the video, we will be able to cut on the beat. In addition, the song builds up, adding instruments as the song progresses, which sort of gives the song sections, but not very clear ones and once the song has built up it only changes from that for a few seconds when it takes away some of the insturments. Sections could be used to help structure the narrative of the music video, as well as the lyrics and in this song the lyrics are simple and clear, they also sort of have a story and progression, but the song is quite repetitive as there isn't much variety. It has a good length as the song is 3:16 minutes long. There is also a slight change in the song, a change in the style or possibly genre of music, which could be seen as a strength as it adds variety to the song or a problem as it may mean that the song doesn't have a consistent genre, but it is consistent throughout the rest of the song. 






The strengths of this song are that it has a clear beat which will be useful when making the video as we will be able to cut on the beat as well as having a clear sound quality and clear lyrics which could be useful for lip sync or performance in the music video. The song does have a bit of variety and a few different sections, however, the sections repeat and the main part is too long and it becomes boring. Also the song is quite slow, which also makes it slightly boring, as well as more difficult to make a video. The song is a bit too long as well, as it is 4:10 minutes long. Also, the lyrics won't be very useful for a possible narrative for the music video as they don't really progress and what the song is about could be difficult to make a music video about. However the song is consistent and has a clear genre throughout, which is useful as we could use the conventions of music videos of that genre.





This song has a clear and steady beat, which will be useful as it will enable us to synchronise the editing to it, by cutting on the beat for example. The song is a good length, it's quite short (2:26) which means that it will be easier to make a video, and also the song isn't repetitive, the song has clear sections, which add variety to the song. The sections could help structure the narrative of the video as well. Also, some of the lyrics could be used to inspire the narrative. The genre is clear, so we will be able to use conventions of the indie rock genre in the music video. 

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